In this era of social media, there so many choices when it comes to how to get the word out about your products and/or services. Here are three reasons why I love using social media to let people know about what’s going on:
1. It’s FREE – you can sign up to all major social media resources in return for giving up your rights to the data that you collect while connected to the company that owns the website or phone app.
2. One single man (like me!) can do a lot of “Damage” – in other words, individuals can get the word out just as efficiently as a whole department of a major corporation if all is done right.
3. Very little technical know-how is needed to “operate” if you use the right tools. I won’t go into this point much further because I could probably do a one-hour talk on the subject.
Back to the subject of this blog…. This morning, I was thinking about how important SHARING is to the success of our music and business community in the age of social media. Without sharing, my posts on Facebook or tweet on Twitter can only make it out so far. Even before the internet, newspapers would not only look at the number of issues printed but also the number of family members who would read each issue – right? Either way, we need to share in order to multiply the number of readers.
Last night, I was at an Open-Mic night and someone asked who else was having Open-Mic’s around town. My friend “Googled” the question and http://weekendbroward.com/comedy-open-mics/ came up! Now, one guy shared the results with another and the sharing has begun! Then someone else asked me who was playing around town tomorrow night, and I checked the live music calendar. Lucky for me, I had entered the month of July’s calendar for a local venue who was neither a sponsor of my site nor do they post their calendar anywhere I could find it. And because that happened to be my friend’s favorite place, if I had not contacted the owner or manager, she would not have known that one of her favorite musicians was going to be there on a Wednesday night.
At this point, I will share with you two websites and one “app” that you might want to also bookmark, since sharing is the name of the game today:
1. http://southfloridajazzlist.com/ – She doesn’t know it yet, but I call her the “Jazz Concierge” – Jeannette Piña works tirelessly day in and day out to do a weekly mailing of places to go for Jazz Music all over South Florida (Miami-Dade, Broward and Palm Beach!). Log onto her website and join her mailing list so you, too, can discover all those hidden places with jazz and support your local jazz musician!
2. http://www.livestreamentertainment.tv/ – You may have also seen some of his handy work via the WeekendBroward-PalmBeach livestream page since Doug handles all the livestreams on the O’Malley’s page and very often, Premier Billiards too. This past weekend, he streamed the entire day’s event from The Revolution where bands were raising money to help out a worthy cause (W.A.R. Breast Cancer benefit). Navigate directly to his site where you see an upcoming schedule of events that you can experience from the comfort of your couch before deciding to put on some jeans and head out the door. With multiple camera’s and sound mixers, nobody does a better job of live streaming than Doug.
3. Periscope (App) – If you have an Android of iPhone smart phone, please download this free app. Recently purchased by Twitter, Periscope allows any user to instantaneously stream from anywhere in the world! The number of “scopers” is growing by leaps and bounds. The biggest challenge is growing a list of followers so that more than a couple of people are watching the streams. I am starting to use it daily myself so that I can share “on the fly” places I visit that I think would be of interest to people like yourself. As of today, I am up to 26 followers who get notified when I start streaming. With your help, I can grown this exponentially. First, search for me by name “Weekend Concierge” or @weekendbroward. When you see one of my broadcasts, swipe right, left, up or down (depending on which phone you have) and click on the “share broadcast” button. If you have a twitter account, search the keywords Live on #Periscope to see who else is scoping at any time of the day.
Do you have something you want to share? Send me a note!
See you somewhere soon!
Rob, The Weekend Concierge